AA in Marketing

ASC1006 - Mastering eLearning

Credits: 1

Helps students new to Florida Tech and online learning to adjust to the university and acquire essential academic and administrative survival skills (online classroom behavior, academic honesty, study skills, etc.) that enhance academic integration into college.

BUS1801 - Global Business Perspectives

Credits: 3

Surveys the functions and operations of business organizations in a global marketplace. Studies the structure, operation, financing, relationships and responsibilities of firms in context of current legal, social, regulatory and environmental issues. Requires critical thinking, communication, research, and individual and group problem solving.

CIS1140 - Business Computer Skills

Credits: 3

Uses commercial software to understand the business functions of computers and develop personal competency in practical application of computers in business. Provides specific knowledge and advanced capabilities in various skills necessary for effective performance in academic and practical environments.

EAC2211 - Principles of Accounting 1

Credits: 3

Introduces the financial environment, financial statements, the accounting cycle and the theoretical framework of accounting measurement, emphasizing mechanics, measurement theory and the economic environment.

EAC2212 - Principles of Accounting 2

Prerequisite: BUS 2211 or EAC 2211

Credits: 3

EEC2303 - Introduction to Macroeconomics

Prerequisite: MTH 1000 or MTH 1001 or MTH 1701 or MTH 1702

Credits: 3

Introduces the concepts that aid in understanding both aggregate economic conditions and the policy alternatives designed to stabilize national economies. Includes the determination of GDP and national income, inflation, unemployment, monetary policy, economic growth and exchange rates.

EEC2304 - Introduction to Microeconomics

Prerequisite: MTH 1000 or MTH 1001 or MTH 1010 or MTH 1701 or MTH 1702

Credits: 3

Introduces the neoclassical theory of price determination. Includes supply and demand analysis, production and cost theory, market structures, externalities and public goods, factor payments, income distribution and informational asymmetries.

ELA2601 - Law 1

Credits: 3

Investigates the operational responsibilities of individuals in light of political, moral, social, ethical and jurisprudential considerations.

EMG3301 - Principles of Management

Prerequisite: COM 1102

Credits: 3

Introduces management as a discipline and process. Includes evolution and scope of management, decision-making, planning, strategy, organizing, staffing, leading, control, change, and the importance of management in the global environment and ethical considerations of management decisions.

EMK3320 - Entrepreneurial Marketing

Prerequisite: EMK 3601

Credits: 3

Examines the skills and tools needed for start-up marketing. Covers the identification of market segments, product positioning, estimating product demand, setting prices and rapid growth management.

EMK3601 - Principles of Marketing

Requirement(s): Successful completion of 30 credits hours in Florida Tech Online Prerequisite: COM 1102, EEC 2303

Credits: 3

Provides the fundamental principles in the marketing of goods, services and ideas. Includes planning, pricing, promotions and distribution. Focuses on global marketing, marketing ethics and managing the marketing function.

EMK3607 - Advertising Management

Prerequisite: EMK 3601

Credits: 3

Studies the advertising process and the available techniques to plan, implement and monitor an advertising campaign. Focuses on the application of these techniques to a full-service advertising agency.

HUM2051 - Civilization 1: Ancient through Medieval

Prerequisite: COM 1102

Credits: 3

Introduces civilization from its early development to the European Renaissance. Emphasizes the interpretation of primary texts that reflect the intellectual and historical changes in society. The first of two interdisciplinary courses.