BA in Business Administration/Marketing

Explore specialized marketing topics and gain knowledge of business administration, 100% online.

Curriculum

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Unfortunately, at this time, we are not accepting inquiries from EU citizens.

Unfortunately, at this time, we are not accepting inquiries from EU citizens.

Core Courses

  • Consumer Behavior
  • Marketing Research
  • Marketing Analysis and Strategy
  • International Marketing
  • Mastering eLearning
  • Global Business Perspectives
  • Business Computer Skills
  • Principles of Accounting 1
  • Principles of Accounting 2
  • Applied Decision Methods for Business
  • Strategic Management
  • Introduction to Macroeconomics
  • Introduction to Microeconomics
  • Law 1
  • Finance for Managers
  • Principles of Management
  • Management Information Systems
  • Management of Human Resources
  • Business Research Skills & Application
  • Business Plan Research
  • Organizational Behavior and Development
  • Principles of Marketing
  • Civilization 1: Ancient through Medieval

Communication

Choose COM 1101 or WRI 1001 (Dependent on Placement Test Score).

  • 2000-Level Course
  • Composition and Rhetoric
  • First Year Writing 2
  • Writing About Literature

Mathematics

  • Statistics
  • College Algebra
  • 1000-Level Course

Humanities Core

Choose one of the following:

  • 2000-Level Course

Humanities

Choose three of the following:

  • 1000-Level Course

Physical/Life Sciences

Choose two of the following:

  • 1000-Level Course

Social Sciences

Choose one of the following:

  • 1000-Level Course

Marketing Electives

  • Entrepreneurial Marketing
  • Advertising Management

Business Electives

Choose one of the following:

  • 3000/4000-Level Course

Free Electives

Choose two of the following:

  • Available Electives

Total Courses

Core Courses

121 credits

Total

121 Credits

Tuition and curriculum are subject to change. For the official curriculum for this degree please visit the Florida Institute of Technology Catalog.

Learn More

Discover the flexibility and quality of Florida Tech’s online programs. Learn more about our degree and certificate programs, tuition and the advantages of online learning.

Discover the flexibility and quality of Florida Tech’s online programs. Learn more about our degree and certificate programs, tuition and the advantages of online learning.

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